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Research papers

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author: Ritanbara Mundrey
Company: Nestle
September 23, 2022
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Citation

Mundrey, R. (2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sounds-with-soul


Webinars

From Phone Calls to Online Research, modernising Western Governors University's research approach

What's it about?Western Governors University?s (WGU) innovative competency-based academic approach allows individuals to fit their education into their lives, not the other way around. After determining that over the phone interviews were not an...

Catalogue: Webinars 2022
Authors: Sophia Krystek, Thomas Glover
Company: Recollective
March 11, 2022
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Citation

Krystek and Glover (2022a, March 11). From Phone Calls to Online Research, modernising Western Governors University's research approach. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/from-phone-calls-to-online-research-modernising-western-governors-university-s-research-approach


Videos

UX, Qualitative & beyond

A multi-disciplinary meet-up for those with qualitative, UX, trend-watching & design thinking roles to discuss the power of cross-pollinating ideas and knowledge. The live discussion will be held at two different time zones on the 9th...

Catalogue: Community Circles
Authors: Tom De Ruyck, Christoph Welter
Companies: InSites Consulting, Point-Blank International GmbH
December 1, 2021
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Citation

De Ruyck and Welter (2021a, December 01). UX, Qualitative & beyond. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ux-qualitative-beyond


Webinars

Best practices: Creating a safe and comfortable online research environment

Online qual continues to demonstrate great versatility and now more than ever, researchers have the freedom to consider whether in-person or online will be best for the project at hand. Online environments lend themselves to many unique advantages...

Catalogue: Webinars 2021
Author: Laura Pulito
Company: Recollective
October 1, 2021
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Citation

Pulito, L. (2021a, October 01). Best practices: Creating a safe and comfortable online research environment. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/best-practices-creating-a-safe-and-comfortable-online-research-environment


Research papers
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Citation

Fernandes and Acquarone (2021a, July 30). Daring to trust, sharing tabu experiences . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/daring-to-trust-sharing-tabu-experiences--11767


Videos
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Citation

Fernandes and Acquarone (2021a, July 30). Daring to trust, sharing tabu experiences . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/daring-to-trust-sharing-tabu-experiences-


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research papers

Research in the wake of tragedy

This paper outlines the challenges of conducting qualitative research in the aftermath of a national tragedy. As the circumstances in which the research was conducted was traumatic for all involved, intense emotion work was required, especially in...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe, Ramani Samarasundera
Companies: Kantar, Hemas Consumer Brands
November 2, 2020
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Citation

Dutta, Athukorala, Munasinghe and Samarasundera (2020a, November 02). Research in the wake of tragedy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-in-the-wake-of-tragedy


Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646